Cloudnine launches #StrengthInSisterhood campaign for Women’s Day

Cloudnine Group of Hospitals has launched a Women’s Day campaign titled #StrengthInSisterhood, highlighting the network of women who support mothers through fertility, pregnancy, childbirth, and post-delivery recovery.

The campaign focuses on the role played by healthcare professionals and family members during a woman’s journey to motherhood. It highlights the contributions of obstetricians, nurses, lactation consultants, physiotherapists, and fertility specialists, as well as support from mothers, sisters, and other family members.

According to the hospital group, the initiative aims to recognise the collaborative support system that often exists around mothers during childbirth and early motherhood.

Commenting on the campaign, Suresh Pandiyan, Chief Operating Officer at Cloudnine Group of Hospitals, said pregnancy and childbirth involve significant physical and emotional changes for women.

He added that the campaign recognises the role of healthcare providers and caregivers who assist women during different stages of the maternal journey, including fertility treatment, pregnancy, delivery, and recovery.

Cloudnine stated that the campaign will run across its digital platforms and hospital networks as part of its Women’s Day outreach.