Škoda Auto India and BBH India have launched ‘For the Restless’, an integrated campaign for the new Kylaq Sportline, the latest addition to the Kylaq SUV range.
With more than 75,000 units sold since its launch, the Kylaq has emerged as an important contributor to Škoda Auto India’s growth and its best-ever sales performance during its 25th year in the Indian market.
The campaign centres on a high-energy film that captures the restless spirit of a generation that chooses to create its own path rather than follow established conventions. The film opens with the rhythmic tapping of a foot, building a sense of anticipation and impatiene before transitioning to the sound of the Kylaq Sportline’s accelerator pedal.
Ashish Gupta, Brand Director, Škoda Auto India, said the Kylaq has expanded the brand’s customer base while becoming an important part of its growth story. He added that the Sportline variant brings a more dynamic and expressive character to the range, while the campaign reflects the ambition and individuality of a new generation of SUV buyers.
Parikshit Bhattaccharya, Chief Creative Officer, BBH India and Propagate India, said the spirited drive of the Kylaq Sportline complements the restlessness of young consumers. He added that the campaign uses Meba’s Khasi rap to bring this feeling of restlessness to life.
Currently live across digital platforms, ‘For the Restless’ will also extend across television, print and outdoor media. The integrated campaign aims to build awareness for the Kylaq Sportline while highlighting its sportier character and connecting with contemporary SUV buyers.
