Pradeep Wadhwa on why anticipatory, transparent and empathetic communication is critical to building institutional trust before technical controversies become reputational crises.
As the founder and chief strategist at Grey Cell PR, Madhukar Kumar works across India and Europe on reputation, influence and the power of narratives to shape perceptions.
As AI reshapes language, culture and corporate communication, Raja Ghoshal, Senior Corporate Communication professional at the Apeejay Stya & Svran Group, explores the growing imperative for authenticity, provenance and trust in India’s digital ecosystem.
Navneet Kumar Rajput, Director, Intact Advertising Pvt. Ltd., argues that as paper leaks and misleading claims erode confidence, transparency, not bigger advertising budgets, will determine which education brands succeed.
Pankaj Arora, Associate Vice President – Customer Experience (CX) & MarTech, Wow! Momo Foods, on how the brand is moving from campaign-led marketing to customer-led growth by connecting data, technology and customer experience.
As AI becomes a frontline brand touchpoint, Jagruti Kirloskar, brand thinker & communications practitioner, argues that organisations must ensure machines don't just communicate, but communicate like the brands they represent.
Prof. Ramola Kumar, Dean, The Delhi School of Communication, explains how emotional connections, not just product benefits, shape consumer loyalty and long-term brand success.
Khushboo Mulani of Slay Media writes on how rising acquisition costs, weaker targeting efficiency, and audience fatigue with traditional digital advertising are pushing D2C brands to rethink marketing budgets and creator partnerships
Apeksha Mishra, VP & Head of Corporate Communications & Content, PolicyBazaar.com, on how AI’s collective voice shaped by governments, industry, and global institutions demands responsible communication to drive real impact.
Atul Raja, brand strategist and global marketing consultant, explains why the 3Cs—consistency, credibility, and community now matter more than campaigns.
