Prof. Ramola Kumar, Dean, The Delhi School of Communication, explains how emotional connections, not just product benefits, shape consumer loyalty and long-term brand success.
Khushboo Mulani of Slay Media writes on how rising acquisition costs, weaker targeting efficiency, and audience fatigue with traditional digital advertising are pushing D2C brands to rethink marketing budgets and creator partnerships
Apeksha Mishra, VP & Head of Corporate Communications & Content, PolicyBazaar.com, on how AI’s collective voice shaped by governments, industry, and global institutions demands responsible communication to drive real impact.
Atul Raja, brand strategist and global marketing consultant, explains why the 3Cs—consistency, credibility, and community now matter more than campaigns.
