Integrated marketing agency Purple Sketch has been appointed as the creative partner for the Commonwealth Cue Sports Championships 2026. As part of the mandate, the agency will be responsible for shaping the championship’s creative communication and brand representation, including its visual identity and storytelling aimed at engaging audiences.
The championship, endorsed by Commonwealth Sport, is associated with Apex Sports Promotion, the Billiards and Snooker Federation of India (BSFI) and the World Confederation of Billiards Sports (WCBS). The event is set to bring together participants and stakeholders from across the global cue sports ecosystem, including sporting organisations, governing bodies and industry players.
Under the new partnership, Purple Sketch will work on developing the creative communication and visual identity of the championships, while also driving audience-facing storytelling. The agency’s role will be to translate the competitive energy and spirit of cue sports into a compelling brand experience for audiences and fans.
Commenting on the association, Punika Chaturvedi, CEO and co-founder, Purple Sketch, said that the partnership presents an opportunity for the agency to capture the energy and competitive spirit of cue sports through creative communication, while contributing to an international championship that brings together talent from across the Commonwealth.
Shivam Arora, founder and CEO, Apex Sports Promotion, exclusive event organiser and rights holder for the championships, said the appointment of Purple Sketch brings a valuable creative perspective to the property. He added that effective communication plays an important role in connecting audiences with sporting events and that the agency’s involvement would add a creative dimension to the championship, helping bring its spirit closer to fans worldwide.
