boAt has expanded its portfolio into the home audio segment with the launch of the Aavante Prime X wireless soundbar, marking a strategic move beyond its core personal audio offerings.
The Aavante Prime X is designed as an all-in-one home entertainment solution, featuring detachable satellite speakers, a wireless subwoofer, and support for Dolby Atmos. With a 7.1.4 channel setup and 700W output, the product is positioned to deliver an immersive, cinematic audio experience without the complexity of traditional wired home theatre systems.
To support the launch, the brand has rolled out a campaign led by Virat Kohli, alongside Krunal Pandya and Phil Salt. The campaign film situates the product within cricket-viewing scenarios, showcasing its use during live matches and reinforcing its relevance during the ongoing T20 season.
The communication highlights convenience and performance, positioning the Aavante Prime X as a clutter-free, high-impact alternative for consumers looking to upgrade their at-home viewing experience.
Commenting on the launch, Gaurav Nayyar, CEO, boAt, said the product reflects the brand’s focus on making high-performance audio technology more accessible, while combining strong design with ease of use for evolving consumer needs.
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