The Advertising Agencies Association of India (AAAI) has established its first-ever Creative Council, appointing Josy Paul, chairman and group chief creative officer of BBDO Group India, to lead the initiative.
The council has been set up as part of AAAI’s restructured agenda for 2026–27, with a mandate to strengthen India’s advertising industry by encouraging creative experimentation, mentorship and collaboration across agencies, disciplines and generations.
The initiative aims to bring together independent agencies, regional talent and emerging practitioners, while creating platforms for the exchange of ideas and perspectives from across the creative ecosystem.
Commenting on the formation of the council, Paul said the initiative would focus on nurturing talent, celebrating diversity and creating an environment for new ideas to emerge. Its activities are exp
