Dove Unveils ‘The Reborn Collective’, Expanding Reborn Stronger Philosophy into Cultural Storytelling

Mumbai: Dove has launched The Reborn Collective, a new cultural platform that brings together podcasts, music and collaborative content focused on resilience, recovery and personal transformation. The initiative extends the brand’s Reborn Stronger philosophy, introduced earlier this year alongside the launch of its Peptide Bond Strength haircare range.

Inspired by Kintsugi, Focused on Repair and Renewal

The platform takes inspiration from the Japanese art of Kintsugi, which views repair as an integral part of an object’s history rather than a flaw to be hidden. Dove has previously explored this idea beyond haircare through collaborations such as Reborn in My Kicks with Reebok. With The Reborn Collective, the brand has now expanded the concept into longer-format cultural storytelling.

Podcast Series Centres Lived Experiences

At the heart of the initiative is Reborn Stronger: The Podcast, a multi-episode series featuring conversations between women reflecting on moments of change, disruption and rebuilding. The series brings together public figures and non-celebrity voices, placing lived experiences at the centre of the narrative.

The podcast features conversations involving Neena Gupta, Sunita Rajwar, Zeenat Aman, Trinetra Haldar, Geeta Tandon, Rhea Chakraborty, Aditi Parmeshwaran and Baljeet Kaur, alongside stories from women outside the public spotlight.

Music-Led Storytelling with ‘Jugni’

Complementing the podcast is Reborn Stronger: The Anthem, titled Jugni. The track has been composed by Sneha Khanwalkar, written by Anvita Dutt, and performed by Afsana Khan and Anumita Nadesan. The anthem is designed to extend the platform’s themes through music-driven storytelling.

Brand Perspective on Transformation

Commenting on the initiative, Sairam Subramanian, vice president, Hair Care, Hindustan Unilever, said: “Comeback stories, a rebirth, a rise after the fall are always inspiring. But The Reborn Collective is not just about comebacks. It is about the real, raw, human moments that shape who we become. With Reborn Stronger: The Podcast and Reborn Stronger: The Anthem, we aim to capture the universal truth that transformation is not about erasing the past, but embracing it, repairing it, and finding strength.”

Available Across Digital Platforms

Reborn Stronger: The Podcast and Reborn Stronger: The Anthem are currently available on YouTube and Spotify.