Philips Personal Health has appointed Ahaan Panday as brand ambassador for its grooming product, Philips OneBlade. The announcement coincides with the launch of a new campaign titled “Built Different.”
The campaign is aimed at Gen Z consumers and focuses on themes of individuality and self-expression, reflecting changing grooming habits among younger audiences.
Philips OneBlade is designed as an all-in-one grooming device that can trim, edge, and shave. The product is positioned as a convenient option for users looking to replace multiple grooming tools with a single device.
Smit Shukla, Country Head – Philips Personal Health India, said the campaign aligns with how Gen Z approaches grooming and self-expression. He added that Ahaan Panday’s appeal among younger audiences supports the brand’s focus on this segment.
Ahaan Panday said grooming for his generation is about personal expression and added that the campaign reflects this mindset.
Philips OneBlade is available across major online and offline retail platforms in India, including Amazon, Flipkart, and select stores such as Croma and Reliance Digital.