Sreeleela has been appointed as the brand ambassador for Birla Opus Paints, as the company strengthens its positioning as a new-age paint brand catering to evolving consumer aspirations.
As part of the announcement, the company has also unveiled two new campaign films under its ongoing ‘Main Bhi…’ campaign. The films feature Sreeleela alongside Lillete Dubey and Sheeba Chaddha, and are set in everyday environments such as a shopping mall and a metro station.
The campaigns spotlight key product features including stain protection and scratch-resistant wood finishes, using humour and relatable situations to drive home the importance of product performance and consumer recommendations.
Commenting on the announcement, Inderpreet Singh, Head of Marketing, Birla Opus Paints, said, “At Birla Opus Paints, we are building a brand that resonates with the evolving aspirations of today’s consumers, and bringing Sreeleela on board felt like a natural extension of that journey. Her rising prowess and strong audience connect align well with our philosophy of ‘Naye Zamane Ka Naya Paint’. As we continue to scale the ‘Main Bhi…’ thought, our focus remains on showcasing product performance in a way that feels real and rooted in everyday experiences.”
Speaking about the association, Sreeleela said, “I’m really excited to be associated with Birla Opus Paints which is truly a new-age paint brand. Keeping things simple and real is what stood out to me the most about the brand and its journey till now. I am happy that I am a part of Birla Opus’s vision of adding beauty in people’s lives.”
