Mother Dairy Fruit & Vegetable, a wholly owned subsidiary of National Dairy Development Board (NDDB), has renewed its integrated media mandate with WPP Media for another four years, extending the partnership through 2030.
The association between the two companies began with WPP Media managing Mother Dairy's digital media business. In April 2018, the partnership expanded to include the brand's mainline media mandate, paving the way for a broader integrated media relationship.
Commenting on the renewal, Jayatheertha Chary, Managing Director, Mother Dairy Fruit & Vegetable, said the company was pleased to continue its long-standing association with WPP Media, which has played a key role in strengthening its connection with consumers over the years.
“As consumer journeys continue to evolve, we look forward to leveraging deeper insights, innovation and data-led capabilities to build more meaningful engagement, strengthen brand affinity, and connect with new consumers as we drive the next phase of growth for our brands,” Chary said.
Navin Khemka, President, Client Solutions, WPP Media South Asia, said the extension reflects a relationship built on shared ambition, trust and consistent delivery.
“As India’s consumer and media landscapes evolve rapidly, we remain focused on connecting Mother Dairy’s rich heritage with modern, data-driven storytelling, deepening audience connection, driving brand love, and accelerating growth across all business verticals,” Khemka added.
The renewed mandate will see WPP Media continue to handle Mother Dairy’s integrated media responsibilities as the dairy and food brand looks to expand its reach and strengthen consumer engagement across categories.
