Polycab expands into fans category with new brand campaign

Polycab has unveiled a new brand campaign for its fans category, positioning it as a natural extension of its long-standing leadership in wires and cables.

The campaign centres on a protagonist who prioritises reliability in every aspect of her home—from interiors to electrical infrastructure. Having already chosen Polycab’s green wires, she completes her setup by opting for Polycab fans, reinforcing the idea that when the foundation is No.1, the airflow should be No.1 too.

With this narrative, Polycab aims to transfer the trust it has built over decades in the wires and cables segment—known for performance, safety, and reliability—into its expanding home electrical solutions portfolio.

Commenting on the campaign, Shwetal Basu, Senior Vice President – Brand & Marcom, Polycab India Limited, said it reflects the company’s core ethos of trust, quality, and consistent performance. She added that just as consumers associate Polycab wires with peace of mind, the brand aims to deliver the same assurance through its fans.

The campaign will be rolled out across television, digital, and social media platforms, with the objective of strengthening Polycab’s presence in the fans category while reinforcing its promise of dependable electrical solutions for modern Indian homes.