The Advertising Club unveils refreshed brand identity in partnership with Landor

The Advertising Club (TAC) has unveiled a refreshed brand identity, marking a new chapter in its long-standing journey as a key industry body for advertising, marketing and media in India. The rebrand aims to honour its legacy while positioning the organisation for a rapidly evolving marketplace.

The updated identity has been developed in partnership with global brand consultancy Landor. Designed to balance continuity with change, the refreshed visual system retains TAC’s established credibility while introducing a more contemporary and adaptable framework suited to today’s multi-platform environment.

Over the decades, TAC has played a significant role in shaping industry discourse through its platforms, programmes and awards. As the marketing ecosystem undergoes transformation driven by technology, data and emerging creative models, the new identity signals a sharper positioning for the organisation as it seeks to stay aligned with current and future industry needs.

The design system has been created to work seamlessly across TAC’s initiatives, partnerships and digital touchpoints. It reflects a forward-looking outlook while remaining rooted in India’s marketing and advertising ecosystem.

Commenting on the development, Dheeraj Sinha, President of The Advertising Club and CEO of McCann India, said, “The Advertising Club (TAC) is one of India’s oldest and strongest associations championing ad and marketing innovations. Our seven-decade legacy carries both responsibility and opportunity, and with this brand refresh, we are reaffirming our intent. Our new identity positions this body as a beacon in a time when volatility is high. At TAC, we will continue to set benchmarks, spark meaningful conversations and champion the ideas that define the marketing and advertising world’s tomorrow.”