With the integration, ChatGPT advertising data can be brought into ReBid’s existing campaign management and analytics ecosystem. Marketers can track performance across channels and compare AI-led advertising with other media as part of a unified workflow.
The platform also combines campaign and performance data to identify trends and highlight potential areas for optimisation.
Rajiv Dingra, Founder and CEO, ReBid, said AI is reshaping how consumers discover information, assess brands and make purchase decisions, making advertising within AI-powered environments an increasingly important part of the marketing mix.
“With ChatGPT Ads activation and analytics now integrated into ReBid, brands can participate in this emerging ecosystem while maintaining the same level of transparency, measurement and optimisation they expect across their existing digital ad channels,” Dingra said.
According to the company, ReBid connects media planning, activation, analysis and optimisation across multiple channels, with ChatGPT Ads now forming part of the platform’s workflow.
Dingra added that the next phase of digital marketing would extend beyond search engines, social platforms and traditional media as AI increasingly becomes an interface between consumers and brands.
“As AI becomes a new interface between consumers and brands, marketers need the ability to activate and measure these new environments with the same rigor as every other channel,” he said.
ReBid said it aims to provide a unified layer connecting emerging media environments, data, intelligence and human expertise, allowing marketers to manage and optimise campaigns across an evolving digital ecosystem.
