Herbalife India has partnered with the Indian Olympic Association (IOA) as the Official Nutrition Partner for the Indian contingent at the Asian Games 2026, being held in Aichi-Nagoya, Japan, from September 19 to October 4.
Under the partnership, Herbalife India will support the Indian contingent with nutrition-focused initiatives aimed at athlete preparation, recovery and performance during the continental sporting event.
Ajay Khanna, managing director, Herbalife India, said the company was “proud to stand with Team India” and highlighted its focus on providing science-backed nutrition support to athletes.
P. T. Usha, president, Indian Olympic Association, said the support of partners was important as athletes prepared for continental-level competition, adding that the collaboration would strengthen the ecosystem supporting Indian athletes.
Herbalife India’s leadership team, including Akash Mehrotra, senior director – marketing, and Ratnesh Lal, senior director – public affairs, began supporting the Indian contingent at the athlete send-off ceremony held in New Delhi on September 8.
As part of the association, Herbalife India has also rolled out a national campaign across print and social media highlighting the Indian contingent’s journey and the role of sports nutrition.
The 20th Asian Games will bring athletes from across Asia together in Aichi-Nagoya, with the Indian contingent competing across