Independent creative agency BTG has joined the venture ecosystem of Nikhil Kamath-founded WTF, marking the platform's latest investment in India's creative services space.
As part of the partnership, BTG will continue to operate independently under its existing leadership, with founders Aaliya Amrin, Eman Batliwalla and Danisha Kohli retaining full creative and operational control. The collaboration is designed to provide growth capital and strategic support without folding the agency into a conventional holding company structure.
Established in 2018, BTG has built a portfolio spanning luxury, beauty, hospitality, entertainment, technology, tourism, wellness and consumer brands. Its clients include Netflix, Prime Video, IKEA, Volkswagen, Bumble, Soho House, Marriott, Nykaa and several founder-led businesses.
With the backing of WTF, BTG plans to strengthen its capabilities, invest in talent and expand its creative services across India and international markets.
Commenting on the partnership, BTG's founders said the collaboration aligns with their long-term vision of preserving the agency's independent culture while unlocking new growth opportunities.
Nikhil Kamath, founder of WTF, said BTG stood out for its strong creative perspective, consistent quality and enduring client relationships, adding that the platform aims to help founder-led businesses scale without compromising what makes them distinctive.
BTG becomes the second creative agency to join WTF's portfolio after One Hand Clap (OHC), underscoring the venture platform's focus on supporting independent, founder-led creative businesses.
