Bergner blends fashion and function with Excalibur cookware line by Vikas Khanna

Bergner has launched ‘Excalibur’, a premium enameled cast iron cookware range developed in collaboration with Michelin-starred chef Vikas Khanna. The company has also introduced a campaign that presents cookware as a lifestyle product rather than just a kitchen tool.

The launch film, produced by Maximus Collabs, uses a runway-style format where models showcase the cookware. The campaign draws a comparison between fashion and kitchen products, highlighting the collection’s dual-tone colour options such as pink and teal. It is built around the message “Healthy Never Looked This Good.”

The Excalibur range focuses on combining design with functionality. It features enameled cast iron with a coating developed by Bergner Lab. The cookware is free from PFAS and PTFE, making it suitable for safer cooking. It also has a non-reactive surface and is designed to work across different cuisines.

The products do not require seasoning, are easy to clean, and provide consistent heat retention. They are compatible with gas stoves, induction cooktops, and ovens.

Bergner aims to position the range as both functional and presentable, with products designed to move from cooking to serving. The company is targeting consumers who value both performance and design in kitchen products.

According to Umesh Gupta, Managing Director of Bergner India, the goal is to change how cookware is perceived by focusing on design, health, and ease of use.

The campaign is currently live on digital platforms including YouTube and Instagram.