SuperYou has expanded its product portfolio with the launch of Power Puffs, marking its entry into the puffed snacks category as it looks to tap into India's growing demand for healthier, protein-rich snacking options.
The launch builds on the company's existing range of Protein Wafers, Multigrain Protein Chips and Minis, reflecting its strategy to broaden its presence across everyday snacking occasions while offering products with added protein and familiar flavours.
India's packaged snacks market, estimated to be worth more than ₹50,500 crore, is witnessing changing consumer preferences, with growing demand for baked formats, protein-enriched products and better-for-you alternatives alongside indulgent snacking. SuperYou said the new offering is designed to cater to these evolving consumption trends.
Power Puffs is available in four flavours—Chilli Masala, Maaad Achari, Cheesy Cheese and Pizza Party. The baked snack offers up to 13g of protein per pack and comes in 33g and 55g pack sizes.
Commenting on the launch, SuperYou co-founder Ranveer Singh said the brand wanted to create a snack that combines bold flavours with a distinctive experience, adding that the bolt-shaped puffs and flavour profiles were designed to make the product both fun and memorable.
Co-founder Nikunj Biyani said consumers increasingly expect products that deliver both taste and better ingredients. He added that Power Puffs was developed to reimagine one of India's most popular snack formats by combining familiar flavours, added protein and a baked format without compromising on taste.
The new range will be available through Amazon, Flipkart, Blinkit, Instamart and Zepto, as well as select modern trade and general trade outlets across major Indian cities.
