Ice cream brand Hocco has partnered with Mirzapur: The Movie to launch a limited-edition Bullet Ice Cream, bringing the popular crime drama franchise’s distinctive pop-culture identity into the consumer products space.
Prathamesh T., vice president–e-commerce, Hocco, announced the collaboration on LinkedIn, describing the launch as “as bold, unexpected and unapologetic as the show itself”. He said the association brings together pop culture, nostalgia and flavour, while retaining the “full Mirzapur vibes” associated with the franchise.
The product takes inspiration from the bullet, a visual element closely associated with the Mirzapur universe. Hocco has built the product communication around the line, “ILAKA APNA, RULES APNA AUR..BULLET BHI APNI”.
The Bullet Ice Cream is set to be available across major quick-commerce and e-commerce platforms, including Blinkit, Zepto, Swiggy Instamart, Flipkart Minutes, Amazon and BigBasket. The product will also be available at Huber & Holly outlets.
The collaboration comes ahead of the theatrical release of Mirzapur: The Movie, which follows the success of the streaming series. The film is produced by Excel Entertainment and presented by Amazon MGM Studios and Excel Entertainment. It is directed by Gurmmeet Singh and written by Puneet Krishna.
Mirzapur: The Movie is scheduled to release in cinemas on September 4, 2026.
With the limited-edition launch, Hocco is tapping into the franchise’s strong cultural recall while extending the Mirzapur brand beyond entertainment and into the food and consumer products category.
