Digital

Mukesh Vij, Founder, Hashtag Orange, explores how AI, data, and performance-driven models are redefining the agency business in a digital-heavy market.

Partnership aims to create original animation and micro drama IPs for Gen Z and Gen Alpha, with YRF leading creative direction and Rusk handling production and distribution

Draft advertising code proposes treating social media influencers, reality TV stars, sports personalities and even AI-generated virtual characters as celebrities, restricting how they endorse financial products.

The project marks the company's strategic expansion into platform-led media infrastructure and recurring revenue businesses, positioning it at the intersection of digital governance, regional content, and cultural digitisation.

Announced at Cannes Lions 2026, the partnership will enable brands to participate in entertainment projects from inception, spanning scripted, unscripted and animated formats.

Collaboration combines strategy, creative development and production under one roof, targeting fintech, BFSI, D2C, consumer tech and entertainment brands.

Through this collaboration, Infosys will focus on leveraging its extensive industry expertise and technology capabilities to align Valmet’s IT ecosystem and services with their strategic business objectives, supporting the company’s Lead the Way strategy.

New vertical will focus on AI-generated films, avatars, music, performance marketing creatives and product shoots, positioning itself as an integrated AI-led production hub working with brands like Hyundai, LG, Nestlé Maggi and Saffola.

Bengaluru-based decision intelligence platform for quick commerce brands, built on Claude’s API and MCP, is selected among first global cohort as Anthropic expands its enterprise AI partner ecosystem with a $100 million support fund.

Proposal would restrict access to major platforms including TikTok, Instagram and Snapchat, while additional measures such as teen curfews and AI chatbot limits remain under consideration.

Brands can now place ads after eligible Reels with a five-second countdown and skip option, giving Meta new inventory within its fastest-growing content format.

Malaysia has enforced a strict social media ban for users under 16 from June 1, 2026. Big Tech platforms with over 8 million users must use official national identity databases to verify user ages or face fines up to RM10 million.

Front-page Economic Times ad claims YouTube delivers higher sports viewership and stronger advertising returns than OTT platforms and television as brands reassess sports media spends.

The company has introduced new “Plus” plans for consumers while testing AI, creator and business-focused offerings under its broader Meta One subscription strategy.

The latest model lets users edit videos through conversational prompts while maintaining continuity across scenes, characters, and visual elements.

Advertisers gain greater control over ad placements with content block lists, as Meta deepens partnerships and expands verification tools across its platforms.

Former ASPHL marketing leader introduces a new-age venture combining influencer strategy, experiential IPs and AI-enabled marketing solutions.

The update brings unified brand safety controls across Facebook, Instagram and Threads, powered by AI-driven content analysis.

Rollout of facial monitoring tool signals stronger platform push against synthetic impersonation and identity misuse.

New infrastructure layer aims to enhance interactive, AI-driven ad experiences across digital and connected TV ecosystems.

After scaling to 5 lakh students and ₹25 crore in profits, Ankur Warikoo says continuing the venture “makes no sense,” with more details expected on May 16.

New offering focuses on private, real-time photo sharing among close connections, with added controls and teen safety features.

Streaming giant scales ad business with $1.5 billion revenue in 2025; to introduce ads in vertical video feed and podcasts from next year.

Internal platform aims to accelerate asset creation, concept visualisation and personalised content workflows using generative AI tools.

Introductory pricing at Rs 49 and a catalogue of 900+ titles aim to tap into the country’s growing anime audience.

Through this partnership, eligible ACT customers will receive three months of complimentary Spotify Premium Standard access.

Agency retains creative duties to drive digital engagement and strengthen brand presence for India’s leading B2B marketplace.

Advertising drives growth with $55.02 billion in revenue; company guides $58–61 billion for Q2.

Deal strengthens Adobe’s CXO capabilities with SEO, GEO and ASO solutions amid rise of agentic AI.

To drive integrated content, storytelling, and multi-platform brand amplification.

Data-driven creator marketing platform aims to bring scale, precision and measurable outcomes to India’s fragmented influencer ecosystem.

Mobile-first platform enables nationwide video auditions, giving aspiring actors a chance to be evaluated by industry professionals and feature in a film project.

Affecting 70 million children, the sweeping regulation aims to curb cyberbullying, addiction, and online harm while putting pressure on platforms to comply or face fines and shutdowns.

The new feature lets Claude open apps, browse the web, and complete multi-step tasks autonomously intensifying the race toward AI systems that don’t just assist, but act.

The new lightweight models aim to deliver high performance with lower latency for developers and high-volume AI applications.

Meta cites low demand; users advised to download chats as feature is discontinued.

The new sports and entertainment tiers offer flexible pricing for viewers, replacing the earlier $82.99 all-in bundle, while YouTube Premium continues with multiple subscription options in India.

The digital-first agency will manage social media, influencer collaborations and brand storytelling for the outdoor lifestyle brand.

The new AI model targets complex problem-solving and structured outputs across consumer, developer and enterprise platforms

The partnership brings conversational analytics, compliance monitoring and agentic AI capabilities to enterprises in UAE, KSA and Qatar.

The new rules require social media platforms to label such content, verify user disclosures, and comply with faster takedown and grievance timelines. The amendments will come into effect from February 20, 2026.

Digital media company strengthens strategic leadership with seasoned marketing and analytics expert.

The Swiss dermatology major strengthens its India leadership with a senior digital appointment as it deepens investments in consumer engagement, innovation, and capability building.

Former FCB Kinnect group creative director to drive culture-led digital storytelling and integrated campaigns across the network

Leadership alignment aims to strengthen growth across advertising, long-form content and technology-driven storytelling

The former Qoruz executive will lead strategy and growth for OPA and Opportune as the network integrates creator-led offerings.