airpay money has launched ‘Safalta Ka Sukoon’, a festive season campaign under its ‘Tyohaar Aapka. Zimmedari Humari’ platform, encouraging consumers to assess their financial health alongside their festive celebrations.
The campaign centres on the idea that success feels complete when it is well looked after. Its film follows a man reflecting on his professional journey and the responsibilities that have grown with his earnings. He uses the Financial Health Check (FHC) feature on the airpay money app to gain a clearer picture of his financial standing.
The Financial Health Check is available through the app and the web. It assesses key aspects of users’ financial wellness, including income, savings, insurance coverage, liabilities and investments, and generates a Financial Health Score across areas such as emergency savings, insurance and investments.
The campaign film is being rolled out across social media platforms, with an over-the-top (OTT) release planned subsequently.
“Real financial wellness begins with awareness, and the Financial Health Check is built to help more Indians get that clarity, simply and at their own pace,” said Kumar Binit, CEO, airpay money.
Shreyas Deshmukh, AVP Marketing (B2C), airpay, said the campaign aims to bring financial wellness into the festive season’s moments of reflection by encouraging consumers to understand their financial position.
The film has been produced by The Bombay Digital Company. Arhaan Shaikh, co-founder of the company, said the campaign focuses on the idea that success is not just about what people build, but also how well they look after it.
