The European T20 Premier League (ETPL) has partnered with Tata Consultancy Services (TCS) as its Digital Transformation Partner under a multi-year agreement.
The partnership will see TCS and ETPL collaborate on building an AI-powered digital ecosystem spanning fan engagement, commercial partnerships, player development and grassroots cricket.
The association comes ahead of ETPL’s inaugural season, scheduled to take place from August 26 to September 20, 2026. The league will feature six city-based franchises representing Ireland, Scotland and the Netherlands, with matches scheduled in Voorburg, Netherlands, and Malahide, Ireland.
As part of the partnership, TCS will support the league across areas including fan engagement, ticketing, live match experiences, personalised content and digital platforms. The two organisations will also explore data-driven insights and emerging technologies to create new opportunities for commercial partners.
Saurav Banerjee, co-founder, European T20 Premier League (ETPL), said, “The European T20 Premier League has been built with the ambition of creating a modern, globally relevant sporting property from day one. Technology is one of the defining pillars of ETPL, shaping how we engage fans, create value for our partners and innovate as we grow. We are delighted to welcome TCS as our Digital Transformation Partner. Their global expertise and commitment to innovation make them an ideal partner as we build the future of cricket in Europe together.”
Vinay Singhvi, head of UK and Ireland, TCS, said, “Cricket is entering a new era of fan engagement, where technology is reshaping how audiences experience the sport across an ever-expanding range of platforms. Our partnership with the European T20 Premier League gives us a unique opportunity to bring TCS’s AI-powered solutions to this initiative. We continue to invest in the UK and Ireland and are contributing towards building healthier futures and lifestyles through sports.”
Girish Ramachandran, president, TCS Growth Markets, added, “Our partnership with ETPL represents an important milestone in TCS' growing focus on the sports sector, building on our work across marathons, e-Prix events and more recent sports technology partnerships in the UK. We believe cricket is a powerful cultural force that brings together communities, families and fans, and ETPL presents an exciting opportunity to help grow the game across Europe through technology and innovation.”
Priyanka Kaul, co-founder, European T20 Premier League (ETPL), said, “Technology sits at the heart of modern sports marketing. It enables leagues to better understand their audiences, create richer fan experiences and deliver greater value for commercial partners. TCS is the ideal partner to help us build an innovative, digital-first and future-ready sports property.”
The partnership makes technology a key pillar of ETPL’s plans as it prepares for its inaugural season, with the league aiming to build a year-round digital community around cricket and expand the sport’s reach across Europe.
