Telecom operator Vi has unveiled a refreshed brand identity and brought on board Bollywood actor Shah Rukh Khan for its upcoming campaign, Vi badal raha hai… tayaar rahiye.
As part of the visual refresh, Vi has evolved its signature particle placed below the ‘i’ in its logo into a dynamic 3D sphere, which has now been repositioned above the letter. According to the company, the new visual element represents an energised and evolving Vi.
Commenting on the refreshed identity, Abhijit Kishore, CEO, Vi, said the move goes beyond a logo update and marks the first expression of the broader evolution underway at the brand.
He said the refreshed identity reflects Vi’s ambition to redefine the role of telecom by creating experiences that make customers’ lives more rewarding and open up new possibilities.
Kishore added that the brand evolution will be brought to life through strategic launches, new campaigns and consumer experiences over the coming weeks. He said the new identity represents optimism around what is possible today, as well as Vi’s ambition to serve both retail customers and enterprises as a technology partner in the future.
The brand refresh comes as Vi looks to evolve its positioning from being primarily a telecom service provider to becoming a partner focused on creating meaningful consumer experiences, with connectivity continuing to serve as its foundation.
The new identity will be progressively introduced across Vi’s consumer touchpoints, digital platforms, retail network and brand communications beginning September 1, 2026.
The upcoming campaign featuring Shah Rukh Khan is expected to further bring the refreshed positioning and visual identity to consumers.
