Hyundai Motor India Limited (HMIL) has unveiled a new brand film to commemorate 30 years of its presence in India, celebrating its journey built on the pillars of Trust, Pride and Progress. The fully AI-generated film creatively revisits the automaker’s evolution in the country through the imaginative perspective of a young child.
The film uses artificial intelligence to reimagine Hyundai’s product history across three decades, bringing to life iconic models such as the Santro, Accent, Verna, i10 and i20, along with newer SUVs including the Creta, Venue and Alcazar. It also highlights the company’s transition into future mobility with advanced offerings like the IONIQ 5 and Creta Electric.
By blending nostalgia with forward-looking storytelling, the film aims to showcase not just Hyundai’s product journey but also the brand values that have shaped its relationship with Indian consumers—Trust built through customer-centricity, Pride in contributing to India’s growth story, and Progress driven by innovation and technological advancement.
Commenting on the launch, Virat Khullar, Head – Marketing, Hyundai Motor India Limited, said the AI-led film enabled the company to revisit and recreate defining moments from its past in a fresh and immersive way.
“As we celebrate three decades of our journey in India, this brand film made with AI allowed us to do something special – to revisit and recreate defining moments from our past in a way that feels fresh and immersive,” Khullar said. “From our earliest products to our latest innovations, AI helped us reimagine our journey through the eyes of a child, blending nostalgia with a forward-looking perspective.”
He added that the initiative reflects Hyundai’s evolving approach to storytelling and its continued focus on innovation in customer engagement.
Over the past 30 years, Hyundai Motor India has established itself as one of the country’s most trusted automotive brands, playing a significant role in shaping India’s mobility landscape through manufacturing strength, innovation and a strong customer-first approach.
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