Creativeland Asia (CLA) has secured the creative mandate for Del Monte India following a multi-agency evaluation process. The account will be managed by the agency's Delhi office, which will oversee integrated brand and product communications for the food brand.
Under the mandate, Creativeland Asia will develop a strategic creative platform and lead communication initiatives across Del Monte's key product categories. The partnership aims to strengthen consumer affinity while reinforcing the brand's heritage and expertise in the food segment.
Commenting on the win, Mayur Chandra, chief business officer, Creativeland Asia, said, "Del Monte is one of those brands that combines a rich global legacy with contemporary relevance. As India's food culture continues to evolve, consumers are looking for brands that inspire creativity in the kitchen and bring greater enjoyment to everyday meals. We see a compelling opportunity to build a distinctive narrative around expertise, product excellence and the joy of great cuisine, while creating work that is culturally resonant for India."
Kiranpreet Kaur, DGM – marketing, Del Monte Foods, said the company was looking for a partner that could translate its strengths into relevant and engaging consumer communication.
