InsuranceDekho has onboarded former Indian cricket captain Sourav Ganguly as its brand ambassador and unveiled a new campaign titled 'Khul Kar Khelo', aimed at empowering insurance advisors across the country.
The campaign draws inspiration from Ganguly's leadership style and fearless approach to the game, positioning insurance advisors as entrepreneurs who navigate risks, build trust and help secure the financial futures of Indian families. Through the campaign, InsuranceDekho encourages advisors to grow their businesses with the support of its technology-driven platform.
Commenting on the initiative, Ankit Agrawal, founder and CEO of InsuranceDekho, said the company views insurance advisors as the backbone of financial protection, particularly across smaller towns and cities. He added that Ganguly's personality reflects the confidence and ambition the platform seeks to inspire among its advisor network.
Speaking about the partnership, Ganguly said InsuranceDekho's mission of expanding financial protection resonates with him and praised the role insurance advisors play in helping families safeguard their futures.
The campaign will be rolled out across television, digital and broadcast platforms. The accompanying film showcases the platform's AI-powered tools, instant commission payouts and advisor network, which spans 98% of Indian PIN codes, highlighting the opportunities available for advisors looking to expand their business.
