JioStar has brought 15 brands on board as sponsors for the West Indies Tour of India 2026, with the brands spread across eight categories.
Havells, OpenAI, Google Search, Berger Paints, Herbalife, PhonePe and Ultravolt have joined the series as Co-Presenting partners. Asian Paints, Tata Capital, Tata AIG, Britannia, TVS, Vimal Pan Masala, ExxonMobil and Airbnb are Associate partners.
The tour comprises three ODIs and five T20Is and will be broadcast across JioStar’s television and digital platforms.
Anup Govindan, Head - Sports Sales, JioStar, said the West Indies tour marks the start of sustained international cricket on the network and comes at an important time for advertisers. According to Govindan, the participation of brands across categories highlights the ability of live cricket to deliver audience scale alongside targeted and contextual engagement.
He added that the series allows advertisers to build consistency across multiple matches, rather than relying on a single sporting event, as JioStar enters an extended festive-season cricket calendar.
The West Indies series will kick off JioStar’s six-month cricket calendar, which will also feature tours by Sri Lanka, Zimbabwe and Australia across ODIs, T20Is and Tests.
The West Indies Tour of India begins on September 27 in Trivandrum, with the three-match ODI series, followed by the five-match T20I series from October 6.
