INNOCEAN India has launched INNOCEAN AI Studio, an AI-powered marketing platform designed to help brands and dealer networks create, manage and optimise local and regional marketing campaigns.
The platform brings together AI tools, data intelligence and localisation capabilities to support content creation, media planning, dealer communications and campaign optimisation. Initially, AI Studio will be available to the agency's affiliate clients, with plans to expand the offering across its broader client portfolio.
The launch comes shortly after INNOCEAN India's expansion into Bengaluru, which will serve as a hub for AI capability development and localised marketing expertise in southern India. Together with the agency's Delhi office, the Bengaluru centre will focus on developing region-specific marketing solutions while strengthening the company's AI capabilities.
Commenting on the launch, Jaeho Yoo, Managing Director and CEO, INNOCEAN India, said, "AI Studio marks a defining step in our evolution as a company. We are building a platform designed to grow smarter over time, using AI and data to continuously improve marketing outcomes for the brands and dealer networks we work with. The opportunity in India is significant, and this platform positions us to lead the next phase of intelligent, locally relevant marketing at scale."
He added that Bengaluru will play a key role in strengthening the company's innovation ecosystem and developing AI-driven marketing solutions for both domestic and global markets.
Santosh Kumar, COO, INNOCEAN India, said the future of marketing lies in combining technology with local relevance. "Successful marketing requires a deep understanding of consumer behaviour, culture and regional nuances, and AI Studio has been built to bring these elements together. Our goal is to help brands and dealer networks create more meaningful and effective marketing while using performance data to continuously improve outcomes," he said.
Looking ahead, INNOCEAN India plans to evolve AI Studio into a broader marketing ecosystem featuring market intelligence, AI-led training, creative recommendations and collaboration tools. While the platform is initially focused on automotive retail and dealer networks, it is designed to expand into sectors including retail, beauty, financial services, education, real estate, fashion, and food and beverage.
