JioStar ropes in 27 sponsors for TATA IPL 2026

JioStar has onboarded 27 sponsors for the upcoming season of the TATA IPL 2026, underlining the tournament’s continued appeal among advertisers.

Leading the sponsorship roster are co-presenting partners including Google (Search AI Mode), Campa Energy, Havells, and Lloyd. Meanwhile, co-powered sponsors feature names such as Birla Opus, Hero MotoCorp, and Amazon.

The associate sponsor lineup reflects a broad spectrum of industries—ranging from financial services and FMCG to automotive and quick commerce. Participating brands include Asian Paints, Flipkart, Amul, Google Pay, and TVS Motor Company.

The mix of legacy advertisers alongside newer, tech-driven platforms highlights how the IPL continues to serve as a high-impact platform for brands seeking scale and visibility across both television and digital ecosystems.

Commenting on the development, Anup Govindan, Head of Sales – Sports at JioStar, noted that the scale and diversity of advertisers this season reflect sustained confidence in the IPL. He added that even amid a challenging macroeconomic environment, brands remain committed to leveraging the tournament’s massive reach to connect with audiences.