Santoor appoints Tilt Brand Solutions as agency on record

Santoor has named Tilt Brand Solutions as its Creative Agency on Record (AOR).

As part of the mandate, Tilt will manage marketing, brand communication, and content for Santoor across different media platforms.

S Prasanna Rai, Chief Marketing Officer (CMO), Wipro Consumer Care & Lighting, said, “We are pleased to partner with Tilt Brand Solutions for Santoor. As the brand continues to evolve and engage with a new generation of consumers, it is important to bring in fresh thinking and strong creative capabilities. Tilt’s understanding of the category and their approach to storytelling aligns well with our vision for Santoor, and we look forward to building a strong and impactful association together.”

Joseph (Joe) George, Chairman & CEO, Tilt Brand Solutions said, “This appointment is hugely exciting and comes with a great sense of responsibility. Santoor is an iconic brand with a strong legacy, and we are committed to strengthening its relevance and reach. We look forward to bringing our collective experience and expertise across strategy and storytelling to do justice to Wipro’s faith and confidence in us.”