Tommy Hilfiger, part of PVH Corp., has named actor Vedang Raina as its India brand ambassador for watches. Raina will lead the brand’s Fall/Winter 2026 watch campaign in the country.
The partnership is aimed at strengthening Tommy Hilfiger Watches’ appeal among younger, style-conscious consumers by combining the brand’s American design heritage with Raina’s contemporary image.
Speaking about the association, Raina said, “Tommy Hilfiger has always represented a certain kind of confidence—the kind that doesn’t need to announce itself. It’s classic, it’s sharp and it never goes out of style.”
He added, “A watch is the one detail that quietly says everything about a person, and I think Tommy Hilfiger Watches does that beautifully. To represent the brand for this campaign in India is an incredible opportunity.”
The Fall/Winter 2026 men’s watch collection features new models, including the Hampton and Bryant.
With the new campaign, Tommy Hilfiger Watches is looking to highlight the collection’s blend of classic design, contemporary styling and everyday functionality, while leveraging Raina’s appeal to connect with a younger audience.
