Luxury jewellery brand Bvlgari has appointed actor and producer Jake Gyllenhaal as its new global brand ambassador, expanding its network of cultural figures representing the Italian Maison worldwide.
The collaboration reflects Bvlgari’s strategy of strengthening its global visibility by partnering with influential personalities from film, fashion, and the arts, while extending the brand’s presence across broader cultural spaces.
Gyllenhaal joins Bvlgari’s roster of international ambassadors, which includes prominent figures from the entertainment and fashion industries who embody the brand’s values and creative vision.
Commenting on the partnership, Laura Burdese, Bvlgari Deputy CEO and the company’s CEO-designate effective July 1, 2026, said Gyllenhaal represents a contemporary expression of excellence aligned with the Maison’s ethos.
“Jake represents a contemporary form of excellence rooted in integrity, empathy, and authenticity. His artistic sensitivity and his ability to create sincere connections with people reflect the very essence of our Maison. He brings depth, humanity, and purpose to everything he does,” she said.
Gyllenhaal said he feels a strong affinity with the brand’s philosophy and craftsmanship.
“I've always felt close to Bvlgari for the way it blends beauty with meaning: the Maison's approach is generous toward craftsmanship, culture, and human stories. Authenticity, to me, is rooted in our relationships, the people we care about, the dedication we bring to what we all create, but most of all being true to oneself,” he said.
