Red Bull India has renewed its integrated media mandate with Wavemaker, extending a partnership that has been in place since 2009.
The mandate will continue to span end-to-end media strategy, planning, and buying across digital and traditional platforms, supporting the brand’s focus on storytelling-led impact and measurable business outcomes.
The integrated approach combines brand-building with performance-driven strategies, enabling Red Bull India to engage its core audiences across high-impact cultural moments while maintaining consistency and scale across channels.
Shekhar Banerjee, President – Client Solutions at WPP Media South Asia, said the continued partnership reflects a strong, enduring relationship built on shared ambition and consistent delivery. He added that the focus remains on leveraging data, technology, and cultural insights to create integrated strategies that connect storytelling with measurable outcomes and drive sustained growth.
