AD from the House of Arvind Unveils Spring Summer ’26 Collection with Raghav Juyal

‘AD’, the ready-to-wear brand from the House of Arvind Limited, has announced the launch of its Spring Summer 2026 menswear collection titled Raghav’s Collection X Urban Pause 2.0, inspired by actor and youth icon Raghav Juyal.

The collection brings together breathable summer fabrics, engineered fits, and versatile silhouettes designed to balance comfort with effortless style. Built on AD’s brand narrative, “AD is a Movement,” the Urban Pause 2.0 collection reflects the belief that fashion should empower authenticity rather than conformity.

Positioned for the modern urban man, the collection encourages individuals to slow down and reconnect with themselves in a fast-paced world. Drawing from Juyal’s distinctive personality, the pieces are designed to move seamlessly between work, leisure, and personal expression.

The campaign also introduces “Be the Movement,” inviting consumers to embrace their authentic selves while celebrating style, comfort, and confidence.

Commenting on the launch, Pranav Dave, Chief Business Officer – Retail at Arvind Limited, said, “With Raghav’s Collection X Urban Pause 2.0, we wanted to take forward the idea that comfort is not just a product feature but a mindset. AD has always focused on creating clothing that supports the real lives of modern men. Raghav’s journey, individuality, and effortless style align naturally with our philosophy of encouraging people to express themselves with confidence and authenticity.”

Sharing his thoughts on the collaboration, Raghav Juyal said, “Urban Pause reflects something I strongly believe in, being comfortable in your own skin. My journey has always been about staying authentic and expressing myself freely. This collection captures that idea through clothing that feels effortless, breathable, and true to who you are. I’m excited to be part of something that encourages people to slow down, be real, and embrace their individuality.”

The campaign has been conceptualised by Plus One Agency, bringing together storytelling, style and movement to capture the essence of AD’s philosophy alongside Juyal’s dynamic personality.

Alongside the collection launch, the brand has also unveiled adbyarvind.com, a new digital platform aimed at strengthening its direct engagement with consumers.