Wipro Consumer Care has appointed Hypothesis, the creator marketing arm of Only Much Louder (OML), as its social media and influencer marketing agency for nine brands.
The mandate covers Safewash, Softouch, Maxkleen, Giffy, Glucovita, Sweet ‘n’ Healthy, JO, Chandrika and Soundarya.
Under the partnership, Hypothesis will oversee creative strategy, content development and social media execution, alongside influencer-led campaigns. The agency will tailor its communication approach to the positioning of individual brands, consumer preferences and regional market dynamics.
Ravindra Ramavath, Senior General Manager – Marketing, Wipro Consumer Care, said the partnership will help the company strengthen its social media presence and engage relevant creators to demonstrate how its products fit into consumers' everyday lives.
He added that the focus will be on building stronger consumer connections through content that remains aligned with individual brand identities while resonating with local audiences.
Devarshi Shah, Chief Growth Officer, Only Much Louder, said the agency will combine audience insights, cultural understanding and creative strategy to develop content relevant to consumers across markets.
The appointment brings social media strategy and execution for Wipro Consumer Care's nine brands under a common agency mandate, with an emphasis on creator-led communication and region-specific content.
