One Science Nutrition (OSN) has appointed actor and fitness enthusiast Tiger Shroff as its brand ambassador, marking a strategic move to align its sports nutrition portfolio with a public figure widely associated with disciplined, fitness-driven routines.
Operating in the fitness supplements and sports nutrition segment, OSN offers a range of products including whey protein, pre-workouts and creatine. The company’s protein portfolio spans multiple variants designed to cater to varied training intensities, performance goals and recovery requirements.
Focus on Verified Nutrition and Active Lifestyles
According to the company, the association is intended to drive conversations around verified nutrition and informed supplementation practices. As part of the partnership, Shroff will participate in brand-led initiatives focused on fitness awareness, education and the role of supplementation in supporting active lifestyles.
Commenting on the collaboration, Aman Vachher, CEO and co-founder of Muscle House India, said, “Welcoming Tiger Shroff to our family is a tremendous moment. His genuine dedication to fitness perfectly matches our brand's promise to provide authentic, premium supplements that support health and performance goals.”
Educating Consumers on Supplement Authenticity
Aniket Vachher, co-founder of Muscle House India, highlighted the educational thrust of the partnership. “We believe this partnership will greatly boost our mission to teach consumers about verified nutrition. It will set new standards for authenticity and inspire the next generation of fitness enthusiasts,” he said.
Tiger Shroff on Promoting Holistic Fitness
Sharing his perspective, Tiger Shroff said he resonated with the brand’s philosophy of authenticity and wellness. “I am excited to be a part of One Science Nutrition's campaign. The brand's commitment to providing authentic products and promoting a healthy lifestyle resonates deeply with me. Achieving holistic fitness and well-being is essential to enjoying life, and I applaud OSN's efforts to integrate these principles into everyday routines. I look forward to working together to foster a healthier and fitter India,” he said.
Limited-Edition Products and Consumer Outreach
Beyond brand campaigns, the collaboration will also include the launch of limited-edition product bundles linked to the partnership. OSN said the association will be supported by broader consumer education initiatives aimed at reinforcing trust, transparency and informed choices in the sports nutrition category.