WPP has expanded its Enterprise Solutions business with a new suite of AI-powered services aimed at helping organisations accelerate business transformation and drive growth.
Launched earlier this year as one of WPP's four strategic operating units, WPP Enterprise Solutions brings together capabilities spanning commerce, consulting, content transformation, CRM, loyalty and first-party data, customer and product experience, as well as engineering and platforms.
As part of the expansion, the company has introduced an initial portfolio of services covering AI transformation consulting, agentic commerce, owned intelligence, AI-driven customer relationship management and intelligent content.
The new offerings will be delivered in collaboration with technology partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce and Shopify, enabling businesses to integrate AI across marketing, commerce and customer experience functions.
Commenting on the expansion, Jeff Geheb, Global CEO of WPP Enterprise Solutions, said, “WPP Enterprise Solutions exists to help organisations remove the friction that holds growth back. Most organisations don’t have a growth problem—they have a systematic constraint that limits their potential.
“Customer experience, content, commerce, data and technology too often evolve independently of one another. We help clients bring those elements together into growth systems they can continuously optimise, operate and scale.”
WPP Enterprise Solutions works with brands including IKEA, Ford, L'Oréal and Nestlé on marketing modernisation and business transformation initiatives. The expansion comes as enterprises continue to increase investments in artificial intelligence, digital transformation, customer experience and e-commerce.
