Magnum by Safari, the luggage brand from Safari Industries, has appointed actor Saif Ali Khan as its new brand ambassador.
The association is built around Magnum by Safari’s ‘Swag On The Move’ proposition, which brings together contemporary design, functionality and affordability for style-conscious travellers.
As part of the partnership, Saif Ali Khan will feature across Magnum by Safari’s brand and consumer touchpoints, including Flipkart, the brand’s exclusive selling platform. The association will be supported by a series of campaign-led initiatives.
Sudhir Jatia, Managing Director, Safari Industries (India), said, “Magnum by Safari has quickly emerged as a top luggage choice on Flipkart by delivering on a clear promise: premium quality, modern aesthetics, and exceptional value for the style-conscious traveller.”
He added, “Our partnership with Saif Ali Khan perfectly embodies this vision. His timeless sophistication and effortless style reinforce our commitment to contemporary design while increasing the brand affinity to a wider, dynamic audience across India.”
Saif Ali Khan said, “I’m drawn to the brand because it offers good design at an affordable price, without compromising on style or character. Magnum by Safari feels like a natural fit for the way I travel - simple, confident and with a sense of style.”
He added, “I like how the brand brings together thoughtful design, durability and functionality in luggage that is made for life on the move.”
Magnum by Safari’s portfolio includes trolley bags and duffle bags, with trolley bags starting at ₹1,400.
The appointment comes as the brand looks to strengthen its positioning in the luggage segment by combining accessible pricing with design-led products and a celebrity-led brand proposition.
