Communications professionals Nishant Daptardar and Sonal Karolia Satav have launched Beyond Communication Solutions, a communications, marketing and brand strategy firm that will offer integrated services spanning public relations, marketing, brand strategy, film publicity, talent management and corporate communications.
The company’s offerings include public relations, marketing, brand strategy, creative ideation, celebrity and talent management, film marketing, digital campaigns, influencer collaborations, licensing and acquisitions, corporate communications, reputation management and communication advisory.
Daptardar brings nearly 15 years of experience in communications and entertainment marketing. Over the course of his career, he has worked with brands and entertainment companies including Tata Motors, Saregama India, Disney India, Prime Video India, Aamir Khan Productions, Nadiadwala Grandson Entertainment, Excel Entertainment and Star Plus. He has also been associated with production houses, music labels and agencies such as Red Chillies Entertainment, Zee Music Company, Balaji Telefilms and Spice PR, and has worked on more than 100 campaigns across films, OTT titles, television shows and music releases.
Satav has over a decade of experience in entertainment public relations and brand communications. She has led publicity campaigns for more than 50 films across Hindi and South Indian cinema, including Pushpa, 12th Fail, The Sky Is Pink, The RajaSaab, Ala Vaikunthapurramuloo, Vendhu Thanindhathu Kaadu, Mirai and IB71. She has also handled communications for actors, filmmakers and television personalities.
Commenting on the launch, Nishant Daptardar, co-founder, said, "The communications landscape has evolved significantly over the years. Clients today require much more than PR; they need integrated thinking that combines marketing, strategic communications, business opportunities, licensing, creative ideation and audience understanding. Beyond Communication Solutions has been built with that philosophy at its core, offering clients a single partner capable of delivering comprehensive, impactful solutions across multiple verticals."
Sonal Karolia Satav, co-founder, added, "Today's audiences don't just engage with advertisements or headlines, they connect with authentic stories, experiences and ideas. We wanted to create a company that helps brands build genuine relationships with their audiences through thoughtful strategy, creativity and meaningful communication. Beyond Communication Solutions is designed to go beyond traditional publicity and become a true growth partner for every client we work with. It is our vision of what modern communications should look like."
Beyond Communication Solutions will serve clients across sectors including entertainment, consumer brands, technology, lifestyle, education, healthcare, automotive and startups, with a focus on integrating communications, marketing and business strategy.