JioStar, the official broadcaster and streaming partner of the ICC Women’s T20 World Cup 2026, has unveiled a diverse sponsor lineup featuring brands from AI, FMCG, wellness, luxury, beverages and consumer technology categories.
The roster includes Google Gemini, Herbalife, Havells and Parle Products as co-presenting partners. Google Pay, Rado and Campa Energy have joined as associate partners, while adidas has been named the title partner for the tournament’s pre- and post-match programming.
The broadcaster said the tournament has attracted multiple first-time associations, with adidas becoming the first global sportswear brand to partner women’s cricket on JioStar. Luxury watchmaker Rado has also entered the women’s cricket ecosystem for the first time, alongside Campa Energy’s debut association with the property.
According to JioStar, the expanding mix of advertisers highlights the growing commercial appeal of women’s cricket and the widening category interest in the sport.
Anup Govindan, Head of Sales – Sports at JioStar, said brands are increasingly viewing women’s cricket as a strong marketing and growth platform, crediting India’s ICC Women’s World Cup 2025 win for accelerating momentum. He added that the participation of brands across new categories signals the commercial maturity of the ecosystem.
The ICC Women’s T20 World Cup 2026 begins on June 12, with England facing Sri Lanka in the opening match. India will open its campaign against Pakistan on June 14. The tournament will be broadcast on the Star Sports Network and streamed on JioHotstar.
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