E3 Group has renewed its association with actor Saif Ali Khan as its brand ambassador, extending a longstanding partnership as the company seeks to strengthen its position in India's building solutions market.
The company, which operates across interior and exterior building products, said the renewed collaboration aligns with its focus on innovation, quality and design-led offerings while reinforcing its identity as a homegrown manufacturing brand.
Founded in 1990 by Sanjay Garg, E3 Group has expanded from a plywood retail business in Delhi into a nationwide manufacturer with a network of more than 6,000 dealers, distributors and retailers. Its portfolio spans a range of products, including plywood, MDF and HDMR boards, cladding solutions, modular kitchens and wardrobes, hardware, decking, artificial grass and sports turf.
Commenting on the partnership, Ajay Garg, Managing Director of E3 Group, said Khan's credibility and consumer appeal complement the company's vision of transforming spaces through quality products and thoughtful design. He added that the association would support the brand's efforts to expand its presence across domestic and international markets.
Khan said he was pleased to continue his association with the company, highlighting its emphasis on quality, innovation and its commitment to the Make-in-India initiative. He noted that E3 Group's broad product portfolio enables it to cater to evolving consumer needs while maintaining a strong focus on Indian manufacturing.
The company said the renewed partnership forms part of its broader growth strategy, which includes expanding its product portfolio, investing in manufacturing capabilities and increasing its reach in both Indian and overseas markets.
Through the continued association, E3 Group aims to further strengthen its connection with architects, designers, builders and homeowners while enhancing awareness of its range of building and interior solutions.
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