RANNR, the sports and athleisure footwear brand from House of Lehar, has appointed actor Rajkummar Rao as its brand ambassador.
As part of the association, Rao will feature in RANNR’s upcoming campaigns and consumer-facing communication across digital, e-commerce, retail, print and outdoor platforms.
RANNR offers footwear across sports, running, walking and lifestyle categories, with its products available through direct-to-consumer, e-commerce and offline channels.
Raj Kumar Agarwal, Chairman, Lehar Footwears, said the partnership marks a new chapter for the company as it builds RANNR as a brand for Indian consumers. He added that Rao’s journey, which he described as being shaped by talent, perseverance and an individual approach, aligns with the values the brand aims to represent.
Rao said the idea of taking the first step and continuing to move forward resonates with him personally. He added that RANNR’s positioning around footwear, comfort and everyday movement made the partnership an exciting one.
The appointment comes as RANNR expands its presence across sports, athleisure and closed-footwear categories. The brand is leveraging Lehar Footwear’s existing manufacturing capabilities and distribution network as it scales its presence across the market.
