New Balance Names Janhvi Kapoor as Its First Indian Brand Ambassador

New Delhi: Global sportswear brand New Balance has appointed actor Janhvi Kapoor as its first brand ambassador in India, signalling a strategic push to deepen its presence in one of its fastest-growing markets.

The association comes as New Balance looks to build stronger, more authentic connections with Indian consumers while expanding its footprint at the intersection of fashion, fitness and lifestyle.

Speaking on the partnership, Janhvi Kapoor said the brand’s emphasis on individuality and innovation resonated strongly with her personal values. “I’ve always admired New Balance for its dedication to innovation and celebrating individuality. It’s a brand that encourages you to own your story, and that’s something I deeply connect with,” she said.

Kapoor added that her relationship with fashion and fitness has been rooted in authenticity. “For me, fashion and fitness have always been about staying true to yourself — New Balance allows me to express that confidence and authenticity. I’m truly honoured to be part of the New Balance family and excited for this journey together,” she said.

Strengthening India Focus

Welcoming Kapoor on board, Radeshwer Davar, country manager, India, New Balance, said the partnership reflects the brand’s approach to collaborations. “We’re thrilled to welcome Janhvi to the New Balance family. Our sponsorships are always co-authored—rooted in shared vision and mutual creativity—and Janhvi brings not just influence but genuine inspiration,” Davar said.

He added that Kapoor’s personal journey aligns closely with the brand’s ethos. “Her passion, drive and individuality mirror the ethos that defines New Balance. She’s someone who continuously evolves, and together we’ll explore new dimensions of fashion and sports for our audiences in India,” he noted.

India Among Fastest-Growing Markets

Highlighting India’s strategic importance, Stuart Henwood, senior director, New Balance, Middle East, Africa and India (MEAI), said the country is emerging as a key growth market for the brand in the region. “India is one of the fast-growing markets across the MEAI region for New Balance,” Henwood said.

He added that Kapoor’s profile aligns with the brand’s long-term vision. “Janhvi’s individuality and entrepreneurial spirit aligns to the values of the brand and our vision for India. She will play a key role in deepening our connection with consumers across the country and the wider MEAI region,” he said.

Henwood further noted that Kapoor embodies the brand’s identity. “Her energy, style, and commitment to excellence reflect the very spirit of our brand, and we’re delighted to welcome Janhvi to the New Balance family,” he added.

With this appointment, New Balance aims to sharpen its cultural relevance in India while reinforcing its positioning across performance-driven sportswear and lifestyle fashion segments.