Bournvita has launched a new Mother’s Day campaign titled #OGInfluencer, celebrating mothers as a child’s earliest and most enduring influence.
Built around the thought “Har Bacche ki Pehli #OGInfluencer – Mom”, the campaign reflects on the role mothers play in shaping their children’s values, confidence and emotional resilience through everyday moments of care and encouragement.
At the centre of the campaign is a film that captures relatable parenting moments — from supporting children during sports practice and exams to helping them deal with setbacks and failures. The campaign ties back to Bournvita’s long-standing positioning around “tayyari”, extending the idea beyond physical preparation to emotional strength and resilience.
Speaking about the campaign, Nitin Saini, Vice President, Marketing, Mondelez India, said, “For generations, Bournvita has partnered with mothers in their child’s growth journey. With the #OGInfluencer campaign, we wanted to celebrate the role mothers play in shaping who we become long before the world starts influencing us.”
The campaign is also being amplified through creators across platforms, who are sharing stories and memories about the mothers who influenced their lives before the era of likes, followers and digital creators.
Commenting on the campaign, Kainaz Karmakar and Harshad Rajadhyaksha, Group CCOs at Ogilvy India, said the idea stemmed from acknowledging mothers as the original influencers in children’s lives and recognising their long-standing association with the brand.
With #OGInfluencer, Bournvita continues to strengthen its connection with mothers, positioning them as the foundational force behind a child’s growth and readiness for life.
