Freyr Energy has appointed cricketer Rohit Sharma as its first brand ambassador and launched a nationwide campaign, ‘Solar Ho, Toh Freyr Ho!’, for its rooftop solar business.
Launching on September 30, the campaign focuses on the long-term relationship homeowners have with their rooftop solar provider, given that solar systems are designed to operate for decades.
Freyr Energy claims to have installed more than 20,000 solar systems across over 40 cities. Its offering covers the design, financing, installation and servicing of rooftop solar systems.
The company’s association with Sharma comes as rooftop solar adoption in India grows, aided by the government’s PM Surya Ghar: Muft Bijli Yojana. According to Freyr Energy, eligible households can receive government subsidy support of up to Rs 78,000 under the scheme.
Saurabh Marda, co-founder and managing director, Freyr Energy, said, “Our aim has always been to raise the bar for what Indian homeowners can expect from rooftop solar, not just on installation day but across the 30-year life of their system. Rohit has spent his career doing exactly that in cricket, which made him the natural choice as our first brand ambassador.”
Radhika Choudary, co-founder and director, Freyr Energy, said, “When a family puts solar on its roof, they are trusting a company for the next 30 years. That company has to show up every time and stand behind the family’s decision long after the system is switched on. ‘Solar Ho, Toh Freyr Ho!’ says that in five words, and no one says it better than Rohit.”
Commenting on the association, Rohit Sharma, exclusively managed by RISE Worldwide, said, “Protecting the environment has been close to my heart for years. Rooftop solar gives families a chance to do their bit for the planet, and it’s important to have a partner you can trust for the journey. That’s what drew me to Freyr Energy. I’m happy to be part of their campaign, encouraging more families to embrace solar and choose a cleaner, more sustainable future.”
Rajan Mahalingam, marketing head, Freyr Energy, said, “‘Solar Ho, Toh Freyr Ho!’ is built to make Freyr the first name families think of when they consider rooftop solar. Rohit’s reputation for consistency and trust mirrors what we promise every customer, and that gives the campaign an authenticity audiences will connect with. We look forward to taking this message to millions of homes across India.”
The campaign will comprise a series of creatives and advertising films, with the first assets rolling out from September 30, 2026.
