Capri Global Capital's lending arm, Capri Loans, has appointed actor and entrepreneur Nayanthara as its new brand ambassador, reinforcing its expansion strategy in South India.
She joins actor Pankaj Tripathi, who will continue to represent the brand as Capri Loans seeks to strengthen its presence across key regional markets.
The company said South India is a strategic growth market, driven by a strong MSME ecosystem and increasing demand for formal credit and financial services. The partnership with Nayanthara is expected to help the brand connect more effectively with customers in the region.
Rajesh Sharma, managing director, Capri Global Capital, said the company views trust as the foundation of every financial journey and is focused on building long-term relationships with customers as it expands across India. He added that Nayanthara's values of integrity, resilience and authenticity align closely with the brand, making her a natural choice as its ambassador.
Commenting on the partnership, Nayanthara said Capri Loans' commitment to making financial services more accessible and empowering individuals aligns with her own values. She added that she looks forward to supporting the company's efforts to create a meaningful impact for customers across the country.
