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Josy Paul, Minakshi Achan and Mayur Hola named jury chairs for ABBY Awards 2026

The trio will head Sustainable Development Goals, Branded Content and Entertainment, and Brand Experience and Activation categories

by Newsdesk
Published: Apr 24, 2026, 4:01:00 PM   |  
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The The Ad Club has announced the appointment of Josy Paul, Minakshi Achan and Mayur Hola as jury chairs for the ABBY Awards 2026, powered by The One Club for Creativity | The One Show.

Paul will lead the Sustainable Development Goals category. As chairperson and CCO of BBDO India, he is known for campaigns such as ‘Share The Load’ for Ariel, ‘Touch The Pickle’ for Whisper, and ‘Kindness Is Cashless’ for Visa. His work has been recognised at platforms like Cannes Lions, D&AD and WARC, and he has previously served on global juries including Cannes Lions and Spikes Asia.

Achan will chair the Branded Content and Entertainment category. She currently heads brand and marketing at JioStar, overseeing JioHotstar along with the network’s entertainment and sports businesses. With nearly three decades of experience, she has held leadership roles across advertising, media and fashion, including stints at Rediffusion Y&R and House of Anita Dongre.

Hola will chair the Brand Experience and Activation category. As VP Brand at Swiggy, he leads brand strategy across its portfolio. His previous roles include leading brand at OYO and serving as CMO at Subway India, with experience spanning advertising, product and brand building.