Marketing

Sony Pictures Networks India and Google India announce a first-of-its-kind collaboration that integrates Google Gemini as a helpful AI companion for India's most iconic knowledge-based entertainment franchise.

New AI-powered video engine delivers enterprise-grade digital and CTV creatives at speed and scale, as a wave of CTV consolidation raises the stakes for content production.

The actor, who has been the brand's ambassador since 2022, expands her association by coming on board as a strategic investor and partner.

Premium activewear brand partners with Tata CLiQ to launch its first physical store and expand nationwide through Tata CLiQ Luxury and Tata CLiQ Fashion

Founded by the team behind Ketto, MetaGO combines medical consultations, diagnostics, GLP-1 therapies, nutrition and fitness coaching, and continuous clinical support to help tackle India's growing metabolic health challenge.

The marketing leader joins the AI company after nearly seven years at AWS and leadership stints at Affinidi and Coralogix.

The updated visual identity introduces a new V-Lettermark and motion signature, while Vida enters the Asia Book of Records with the largest brand logo spanning over 35,000 sq. ft.

The deal covers ₹29,000 crore in loans, ₹16,000 crore in deposits, ₹10,500 crore in assets under management, 1.5 lakh customers and around 1,000 employees, with completion expected by September 2027, subject to regulatory approvals.

Beauty creator event faces backlash over alleged crowd mismanagement as videos of attendees scrambling for merchandise go viral.

The offer is available on select Vi postpaid and family plans, with users able to continue Spotify Premium through 'Add to Bill' at Rs 139 per month after the complimentary period.

Former HDFC Bank marketing leader brings over 25 years of experience in customer engagement, sponsorships, and experiential marketing to the luxury experiences venture.

The Mamaearth parent will establish Honasa Health to build a science-backed nutrition business, targeting India’s Rs 16,000 crore nutraceuticals market.

Launch expands Myntra Beauty's international portfolio to over 20,000 products across 360+ brands, strengthening its K-beauty offerings for Indian consumers.

Marking International Yoga Day, the initiative brought together 657 participants, earning recognition from the Asia Book of Records and marking an attempt for the Limca Book of Records.

The move marks the company's entry into railway retailing and strengthens its footprint in India's travel segment.

The company completes rebranding following acquisition of Ebix Inc., aligns corporate identity with global technology operations and long-term expansion strategy.

Grant Thornton Bharat to provide strategic consulting and technology advisory support as Cubera accelerates growth, AI innovation, and international expansion.

The sugar-free energy drink range debuts with White Peach flavour and will be available exclusively on Blinkit during the initial launch phase.

The account, estimated to be worth between ₹250 crore and ₹260 crore, ranks among the most significant digital media mandates in India’s banking and financial services landscape.

Alongside market expansion, Nestlé India plans to maintain strong investments in its brand portfolio, manufacturing infrastructure and distribution capabilities.

Strategic alliance brings together integrated communications, creative brand strategy and employer branding expertise to deliver broader solutions for clients.

The collection features Hero, Rise and Xtreme variants across deodorants and EDTs, marking the brand’s expansion beyond fitness and fashion.

Under the partnership, Team Pumpkin will oversee MutualFundWala’s complete performance marketing operations, spanning paid media planning, campaign management, and conversion optimization across digital channels.

The evolution reflects the company’s focus on supporting investors with greater clarity, perspective, and decision confidence

The actor-producer joins husband Virat Kohli in backing the sportswear company founded by former Puma India executives; will help develop the brand’s yoga apparel line.

The feature lets users pick 3, 5, or 15-day plans from healthy restaurants; currently live in Delhi, Mumbai, and Bengaluru,

The partnership kicks off with an upcoming campaign showcasing travel, lifestyle, and everyday experiences.

Former Meta India marketing head brings over two decades of experience across technology, media, and consumer businesses.

The list recognises marketing leaders who are driving business growth, building culturally relevant brands, and redefining modern marketing through strategy.

HBO Max leads sports programming share among major SVOD services, while live sports continue to drive growth across FAST channels.

Executive to lead marketing strategy and brand initiatives for mobile experiences in India following nearly three-year stint as Director of Marketing.

The collaboration aims to tap regional cinema fandom through retail, in-store visibility, and digital engagement in Kerala.

A viral ‘Melodi’ meme goes global as Narendra Modi gifts Giorgia Meloni a packet of Parle’s Melody Toffee.

Five-year term begins April 9 as company gears up for listing and reports strong FY26 growth.

Pune-based food company eyes expansion into healthy sauces and clean-label products, strengthens pan-India presence under refreshed brand identity.

New range of affirmation-led bottles aims to blend wellness, intention, and daily consumption habits.

Debuts at Jio World Drive with AI-led campaign featuring a tiger, offering 17 curated flavours including regional favourites.

Deal includes performance-linked payouts and a roadmap to full acquisition over the next 4.5 years.

Kunal Sharma of KBRL shares how the company is identifying new category opportunities, along with its evolving marketing strategy and retail approach

Launch introduces savoury variants with up to 22g protein, targeting urban consumers seeking quick and nutritious breakfast options.

Deal brings clean haircare brand into Reliance’s omnichannel ecosystem, with India set as a key growth market.

Tournament to be played on F1 25, offering a national platform for emerging sim racing talent.

Celebrity couple’s investment underscores rising demand for connected home and auto tech among young Indian consumers.

Blinkit drives sharp quarterly gains, even as full-year profit declines and costs rise significantly.

New sub-brand focuses on fusion wear with modern silhouettes, priced between INR 899 and INR 1,999.

Online-first label targets young professionals with affordable workwear, leveraging AI-led insights for trend forecasting and design.

The partnership supports its campus-format coworking model integrating workspaces with fitness and community activities

Former Marico marketing head succeeds Sanath R Pulikkal, bringing over two decades of cross-sector brand and business expertise.

Will continue as shareholder and investor after exiting executive and board roles.

Former JioStar VP transitions from sports media to FMCG, bringing cross-industry brand expertise.

Partnership aims to blend medical expertise with immersive experiential design to enhance engagement across the healthcare ecosystem.

The move reflects a shift towards platform-native content and real-time engagement, with brands increasingly working with creators and online communities.

The IICS outlines key legal and commercial clauses tailored to influencer partnerships, while allowing campaign-specific flexibility through separate statements of work.

Integration of WPP Open and Adobe Firefly Foundry to enable agentic AI workflows for content creation, media optimisation and personalisation

She will lead global marketing and brand strategy as Pine Labs expands internationally.

Built around four standalone modules, the platform integrates search, attribution, creative audits and trend insights to reduce dashboard fragmentation.

The company said the enhanced collaboration will leverage OpenAI’s Enterprise APIs and next-generation models to power autonomous agents.

Interim injunction in trademark dispute bars Deepika Padukone’s 82°E from using ‘Lotus Splash’ or related ‘Lotus’ marks on skincare products pending final court ruling

The updated identity features a simplified, wordmark-led logo that replaces the company’s earlier bike-focused imagery, reflecting its expansion into additional transport and travel services.

The new Lay’s packs, featuring an updated logo and design system, will begin rolling out across India from the first week of March.

Data and analytics solutions firm Infocepts names Kulwinder Singh as CMO to steer marketing, brand positioning and demand generation.

Fast-growing beverage company IndoBevs appoints seasoned leader Vikas Kumar as Co-Founder to steer operational scale and strategic expansion.

Veteran education and marketing leader introduces a career- and ROI-focused advisory model for overseas education decisions.

Real estate developer aligns with the legendary batsman to signal a value-led shift in market positioning.

Reliance Consumer Products has acquired Tamil Nadu–based Southern Health Foods, adding the Manna brand to its health and millet foods portfolio.

As part of the initiative, select Uber Black riders in Delhi NCR received two-stem rose bouquets in black packaging

Financial services firm strengthens leadership with experienced industry veteran.

Industry leaders underscore the importance of seamless customer experience and data-driven integration across channels.

Omnicom Media agency to lead integrated media strategy across key Asia-Pacific markets.

Award platform revamps brand and reinforces credibility with data-driven consumer insights and robust testing protocols.

Agency group strengthens digital capabilities with minority stake in emerging programmatic and creative ad-tech player.

Bollywood star partners with Exceed Group as strategic advisor to expand his brand ecosystem across multiple consumer and media categories.

FMCG arm of Reliance Industries enters Australia’s beverage market, adding health-focused drinks to its international portfolio.

Edible oil brand urges families to put phones away and reconnect over shared meals

The fashion e-commerce platform strengthens its leadership team with a senior category management appointment focused on brand partnerships and consumer relevance.

Lakmē business head to lead marketing strategy for personal care and beauty brands across mass and premium segments

Company reappoints B Thiagarajan as managing director as part of senior leadership transition

Titan-marketed watch brand bets on performance and modern style to appeal to younger consumers

Gaming reality show offers ₹1 crore prize money, opens nationwide auditions to identify India’s first international esports celebrity

Diagnostics company to leverage actor’s credibility to promote early detection and routine health check-ups across India

Move signals consumer electronics brand’s push to build new growth engines beyond core wearables and accessories portfolio

Global partnership to span race markets, client activations and support for F1 Academy

Former ServiceNow India and Airtel Business chief to succeed A.S. Lakshminarayanan after regulatory approvals

Founder to transition to vice chairman role, citing desire to pursue high-risk ideas outside the listed entity

Brand to set up 20 hydration stations, four mist zones, and roll out limited-edition bottles featuring Indian athletes

Agency to handle social media and performance marketing as Köche looks to build pan-India presence

Ride-hailing startup cuts losses and posts 44% revenue growth while ramping up brand and user acquisition investments

Former Havas Group India CMO steps into dual leadership role to oversee regional operations and global marketing strategy at the marketing intelligence firm.

Seasoned hospitality marketer with over two decades of experience takes charge of integrated brand and communications strategy across the region

New strategic framework aims to standardise how brands measure performance, link marketing to business outcomes, and balance short-term returns with long-term brand value.

Former Asia president Rohit Jain acquires Lionsgate Play, marking a shift to founder-led ownership as the studio continues licensing its brand and content to the platform.

Automaker names Sabbagh divisional VP and president for Middle East, KSA, CIS and India as part of Re:Nissan transformation push

India’s largest jewellery brand bets on younger buyers, everyday styling and renewed trust cues to take natural diamonds beyond weddings and into daily life.

Bollywood actor comes on board as brand ambassador to promote early use of mobility and orthopedic supports as everyday wellness essentials

Agency to manage opening and closing shows, in-stadium entertainment and nationwide visibility campaign for upcoming season

Studio battle intensifies as Paramount defends its all-cash offer and questions the valuation underpinning Netflix’s rival proposal.

Actor joins brand’s Optimals portfolio expansion as Oriflame sharpens focus on science-backed, simplified skincare solutions

The Italian sportswear brand renews its long association with the former tennis star, tasking her with shaping its women’s athleisure and sportswear strategy.

Actor introduces a structured on-set initiative under her Create With Me platform to nurture new voices across film, TV and advertising.

New section aggregates high-protein, low-calorie and no-added-sugar meals, now live in over 50 cities

Move will consolidate KFC and Pizza Hut operations under a single operator, subject to regulatory approvals

ZEE5’s integrated marketing push for Saali Mohabbat blends digital storytelling, influencer activations and a unique gifting collaboration to take the crime thriller’s narrative into real-world conversations.

The investment values the Bengaluru-based ready-to-cook food company at nearly Rs 4,500 crore and marks Apax Partners’ entry into India’s consumer foods segment.

From grapes and cakes to iPhones and gold, Instamart’s New Year’s Eve data reveals how India rang in 2026 with tradition, urgency and evolving quick-commerce habits.

The Women’s Premier League franchise strengthens its women-first positioning with a title sponsorship focused on empowerment, confidence and transformation.

Regional tea brand Rungta Tea has onboarded Noida-based Ivory Group as its digital marketing partner to strengthen online engagement, expand distributor networks and accelerate growth across North and East India.

Nutrica’s new AI-led digital campaign for Pro Fitness Peanut Butter highlights how everyday food choices, guided by taste and parental trust, can shape healthier eating habits in children.

OPPO India joins Sony LIV as co-presenter of Shark Tank India Season 5, aligning its “Make Your Moment” philosophy with India’s evolving startup ecosystem.

Spotify India posted its first full-year profit in FY25 as subscription-led revenue growth and tighter cost controls drove a sharp financial turnaround.

The Mahindra Electric Origin SUV booking reward will go live on the Fabfamily platform on December 19, 2025, marking Fabindia’s first foray into automotive-linked loyalty redemptions.

Healthy Master has appointed actor and fitness advocate Milind Soman as its brand ambassador, as the snack brand sharpens its messaging around daily, mindful eating habits rather than short-term diet trends.

Sony Pictures Networks India (SPNI) has renewed its long-standing broadcast partnership with Tennis Australia, extending its rights to televise and stream the Australian Open in India and the subcontinent for the next three seasons.

Vadilal Industries has appointed Ravi Makwana as its new chief marketing officer, strengthening the company’s leadership team as it sharpens its focus on brand-building and category growth across its consumer portfolio.

Intel Corporation on Monday announced a series of senior leadership appointments across three key functions—government affairs, marketing and communications

FanCode has renewed and expanded its broadcast partnership with Formula 1 through a fresh three-year agreement, extending its association with the global motorsport property until the conclusion of the 2028 season.

Meta has rolled out a new marketing campaign in India aimed at demonstrating how small businesses can use its platforms to connect with relevant customers through easy-to-use advertising tools.