Capri Global Capital Ltd. (CGCL), which operates under the brand name Capri Loans, has unveiled a new integrated brand campaign featuring actor Nayanthara to reinforce its positioning as a trusted and customer-centric lending partner.
Built around the themes #DreamsGetWings for the brand film and #TryCapriGoldLoans for the Gold Loan film, the campaign highlights the company's focus on making financial solutions more accessible, transparent and empowering for customers.
The brand film follows Nayanthara as she draws inspiration from the aspirations and resilience of everyday Indians, including farmers, entrepreneurs, artisans and working professionals. It positions Capri Loans as a financial partner that supports customers at different stages of their personal and professional journeys through timely access to credit.
The accompanying Gold Loan film shifts the narrative around gold, encouraging customers to see it not only as jewellery but also as a financial asset. Through the campaign, Nayanthara highlights how customers can unlock the value of their gold through Capri Loans' lending process, which the company says is designed to be transparent, secure and respectful while offering quick access to funds.
Commenting on the campaign, Nishant Gehlot, Head – Marketing, Capri Global Capital Limited, said the company believes the right financial support enables people to move ahead with confidence.
"Through our #DreamsGetWings campaign, we wanted to celebrate the aspirations of millions of Indians and position Capri Loans as a trusted partner in helping them achieve those dreams. The Gold Loan film further builds on this thought by encouraging customers to view gold not just as jewellery, but as a valuable financial asset that can provide timely support during life's important moments," he said.
The campaign will roll out across television, print and digital platforms, supported by social media initiatives and on-ground visibility to ensure a consistent brand experience across customer touchpoints.
According to the company, the campaign is aimed at strengthening Capri Loans' presence across Southern India while building deeper emotional connections with customers through storytelling centred on trust and financial empowerment.
Capri Loans said the initiative aligns with its strategy of expanding its retail lending business while reinforcing its positioning as a fast-growing NBFC focused on accessible and trust-led financial solutions.
