Gujarat Titans onboard 37 partners ahead of TATA IPL 2026

Gujarat Titans have strengthened their commercial ecosystem ahead of the TATA IPL 2026, onboarding 37 partners across categories in a move that underscores rising brand trust and sustained consumer engagement.

The franchise, which debuted with a title-winning campaign in 2022, continues to position itself as a long-term brand-building platform. This year’s partner roster reflects not just scale but also high retention, with a mix of renewals, upgrades, and new associations pointing to consistent confidence in the Titans’ value proposition.

At the centre of the portfolio is Birla Estates as Principal Partner, occupying the front-of-jersey position. The core lineup also includes returning partners such as Torrent, BKT Tyres, Jio, Astral Pipes, and Livpure, indicating continuity in long-term associations.

On-field visibility has been expanded through new partnerships with Google Pixel, Grew Solar, and IGI, while Equitas has elevated its association from helmet branding to the team jersey—signalling deeper investment in the franchise’s growing reach.

The Titans have also broadened their ecosystem beyond traditional sponsorships. Global technology platforms such as Google (Search & Gemini) are enabling digital engagement initiatives, while AirAsia adds a travel and lifestyle dimension to the portfolio.

Consumer-facing brands including Campa, Budweiser 0.0, Amul, Dream11, and Scapia continue to anchor mass outreach. Meanwhile, youth-focused and gaming platforms such as Krafton (Real Cricket), Pokémon, and Big Ant are helping the franchise tap into interactive and digital-first audiences.

The team has further expanded into service-led categories, onboarding partners like Bharat Taxi, Finkeda, Next Care Inc., HCG Hospital, and Max Fresh, spanning mobility, fintech, healthcare, and personal care.

Fan access remains a key focus area, with BookMyShow continuing as ticketing partner, and Radio Mirchi and Fever strengthening regional engagement through radio integrations.

In the merchandising and licensing space, Gujarat Titans have partnered with T10, EM, Hapipola, Baller Athletik, Versant, Chupps, Cricket Icons, and Valiente, reflecting the franchise’s growing presence in consumer retail.

Commenting on the development, Colonel Arvinder Singh, COO of Gujarat Titans, said the franchise continues to build long-term partnerships rooted in shared values and consistent delivery both on and off the field.

With an expanding partner base and diversified portfolio, Gujarat Titans are reinforcing their position as a commercially strong and culturally relevant franchise within the IPL ecosystem.