Madison Media tops ₹500 crore in new business wins, strengthens growth momentum

Madison Media, part of Madison World, has crossed ₹500 crore in new business between October 2025 and March 2026, according to industry sources, marking a significant milestone in its growth trajectory.

The agency has added a wide-ranging portfolio of clients spanning multiple sectors, including Tata Consumer Products, Zurich Kotak General Insurance, Blackberrys, Omega, Gully Gang Entertainment, Wipro, Sintex, BCCI and IPL Fan Park, among others. These additions cut across FMCG, BFSI, automotive, retail, luxury, and real estate, underscoring Madison’s cross-sector capabilities.

To support this growth, Madison Media continues to invest in future-ready solutions through proprietary platforms such as MbrAIn—its AI-powered media planning engine—and its Growth Planning System (GPS). These tools are designed to help brands identify growth opportunities, refine planning decisions, and deliver full-funnel strategies across consumer, content, channel, and commerce.

Madison Media currently handles media planning and buying for several marquee brands, including Asian Paints, Titan, Pidilite, CEAT, Cipla Health, Parle Agro, Tata Motors, Swiggy and Kotak Mahindra Bank, among others.